When a problem arises, the first person you want your consumer to think of is you. How? By staying top of mind. Easier said than done, but there are a few ways to help do this and more than a few reasons why.
How to earn and stay top of mind is an important question, one that has more than a few bogus answers.
Everything, Everywhere, All At Once?
When it comes to marketing a product or service, many people assume reach (how many people see your content) and frequency (how many times they see it) are the only two things that matter.
Check that assumption at the door.
Don’t get us wrong, reach and frequency are useful metrics, ones that shouldn’t be ignored completely. After all, the amount of people who know who you are is important, and seeing an ad multiple times will definitely help it stick in your memory.
The problem is, a majority of businesses don’t have a McDonald-sized marketing budget. It’s hard to argue the effectiveness of wide-reaching and consistent advertising and marketing campaigns, but they just aren’t realistic for the average business.
Right Place, Right Time?
A common mistake we see businesses make is that they use their social media platforms as no more than an ad platform for their business. This is a mistake and has been for a while.
First, the unfollow button is just a few taps away and people are not afraid to use it. Second, even for those who don’t unfollow your business, they’ll get used to your content being unimportant and will learn to scroll past every one of your posts.
The age of easily reaching your followers organically is over. Facebook, Instagram, and other social media platforms actively make it more difficult for organic content to thrive. Your content is only shown to a percentage of your own audience, if it does well, it will be served up to more of your audience, then to more outside your following.
Even if organic content could reach your entire audience, pushing ad-like content has another, even bigger problem. The chances that someone is going to see that particular piece of content, for that one service or product, at the exact moment in time when they’ve decided to make a purchase, is incredibly thin.
It’s a much better plan to stay top of mind, so when they start down the buyer’s journey, why wouldn’t they come to you?
Check Out Another Blog: 6 Ideas About Multiple Sources Of Income For Your Business!
Always Be Closing?
You’ve definitely heard this one before and while it’s a pretty bad piece of advice for sales, it’s even worse for marketing. Unless your goal is to come across as pushy and abrasive, throw this one in the bin.
Sales and marketing share at least one thing in common: the focus should be on understanding and solving a potential problem or opportunity. If you’re trying to push a product or service onto someone who genuinely doesn’t want or need it, you’re doing it wrong.
This also means being helpful, fun, inclusive, and insightful is more important than just shoving your business down people’s throats.
We’ve touched on this already, but it’s important, so we’ll say it again: If your business is a natural part of someone’s life, they can’t help but think of you when they need something.