Your website has come a long way from the blueprint you purchased and customized, but you’re still not quite hitting the mark with search engines. Could it be that you’re not offering up enough fresh and relevant content? It might be time to start a blog.
But keep this in mind: You have to make sure your blog is SEO-friendly.
Why You Need an SEO-Friendly Blog
SEO stands for search engine optimization. It’s basically the process of improving the quantity of traffic coming from search engines like Google. These search engines scour the internet using bots that read and index every website out there. Algorithms go over that index and scan for a bunch of factors that can influence how a website ranks on search results.
Where to Begin? Keywords!
One of the first steps you should take in writing an SEO-friendly blog is deciding on the keywords you should focus on. Writing for SEO means your content focuses on giving users answers to questions, so you should hone in on what types of words or phrases you believe your customers are searching for to make for an SEO-friendly blog.
You’d think that choosing as many keywords as you can would increase your chances of getting found on Google, but that’s not the case. You should choose one primary keyword and make that the main focus of your blog entry (Have you noticed how many times the phrase ‘SEO-friendly blog’ has appeared in this article? It’s even in the headline!).
You can choose a few additional keywords that are closely related to your primary keyword. But using them cannot change the article’s focus. Instead, those keywords should support the main one.
Prove You’ve Done Your Research
You might think you know your stuff, but it can’t hurt to have some sources to point to. Read up on your chosen topic, find articles and blogs online that support your focus, and make sure your knowledge is complete. Then, make sure you link to those articles within yours.
Search engines like Google like to see backlinks. High-quality backlinks can help increase your site’s ranking on search engine results as it is a signal to Google and others like it that it means the content is noteworthy.
Keep Up Appearances
Imagine searching for some information, only to come to a blog filled with a wall of text. No separation, just one long, continuous essay. Would you continue reading? Not likely. When writing your blog, keep how it appears to the reader in mind.
Good structure will definitely appease the SEO gods, especially if using subheadings. These make your content more scannable and easier to read. Separating your ideas into different paragraphs will also help boost your SEO ranking.
Divide your content into logical, digestible segments. This will also help keep your readers more engaged. Notice none of the paragraphs in this blog go over three sentences in length? That’s intentional.
Expert Assistance Is Not Far Off
While writing your own blog can be a fun and creative exercise, the trouble is, you’ve got to be consistent. If your competitor is publishing more relevant content than you are at a more regular pace, they’ll likely appear higher up in a search ranking than you. And you’ve got other things to worry about, like running your whole business!