Your new Launch site is up and running, and it’s operating exactly the way you want it to. So how come you’re not getting the traffic you expected? Stop wondering how to increase organic traffic and take steps to improve your SEO score.
What Is Organic Traffic
Organic traffic is the term used to describe the visitors to your site who land there as a result of unpaid search results. That includes search engines like Google or Bing. This is the opposite of paid traffic which is when visitors arrive to your site as a result of paid ads.
What is SEO
SEO is a term that gets tossed around a lot. It stands for Search Engine Optimization and is the process of improving a site so that it ranks better in search engine results. Considering less than 35 of users will check out the second page of search results, the higher you are on those results, the better.
How To Improve Organic Traffic Through SEO
First, the rules of SEO are not clear. Anyone who says they know everything about SEO is making it up. SEO rules are often changing.
Now that we’ve cleared that up, the first step you should take in increasing your organic traffic is to take a look at Google Analytics. Through the service’s Channel Grouping report, you can view website traffic by sources.
By accessing Organic Search, you’ll be able to analyze a number of factors, including the keywords that have attracted the most organic traffic to your site.
Keyword research is, well, key in any good SEO strategy. By using keywords effectively, you can develop content that would attract more people to your site.
You should first identify your primary keyword. This is the main focus of the content on your site. Only one keyword should be chosen per page, and should be relevant to that page, your brand identity, and your goods or services.
However, you can choose more than one secondary keyword. These would represent the subtopics discussed on your page.
In both cases, your keywords should be used naturally. Don’t try to force them into the copy of your page.
Once you’ve established your page’s keywords, the next step is to focus on providing quality original content. This serves two purposes: one, it’s a great way to naturally use more keywords. Secondly, if you want users to return to your site, the best way to do so is with comprehensive, relevant content.
Original content shows visitors to your site you are an expert, that you’re worth building a relationship with, and allows you to show off your unique perspective at the same time.
Additionally, search engine algorithms like the ones used by Google seek out unique content, meaning your keyword-optimized blog would show up higher on a search result just by being different and relevant.
Ensure you’re regularly linking to reliable sources. These outbound links will help give your site more authority. Once you’ve built up enough content, you should also strive to use internal links: linking to previous content will help keep visitors on your site longer, which can only boost your SEO in the long run.
But don’t forget: while you want your original content to be timely and relevant, you should also consider how to generate evergreen content. Evergreen content is a blog without a shelf life. It would be as relevant to day as it would be five years from now. This type of content remains relevant and can generate traffic over a much longer period.
Don't Forget The Reader When Optimizing Content
Yes, you must absolutely take steps to appease the algorithms that power search engines. But not at the expense of your readers.
Ensure you’re addressing your content to the reader and not the algorithm. Your content should resonate with them, it should tap into an issue they’re interested in or care about.
Optimizing for search engines alone means you’re left with a cheap, ineffective, keyword-ridden mess. Avoid doing this as it can do more harm than good.
In the end, you should enjoy the process. This is your chance to show off your unique perspective and create something new. However, some people are challenged by this. Luckily there are services out there that can help.
Speak to our partners at Siva today to see how they can increase your SEO score and stop wondering how to increase organic traffic, for good!