Your Launch-built website is well on its way to becoming exactly what you want: it looks great, it converts, and it is SEO-optimized. But there’s only one thing: nobody’s reading your blog! That must have you asking yourself “how do I get more page views on my blog?”
There are a few steps you can take to improve your chances of encouraging more viewers to read, and one of the places to start is right at the top.
Ask yourself: what is it that convinces you to read a blog in the first place? It is usually the title! You could write the most amazing and insightful blog ever written, but if it has a lacklustre title, it is unlikely to perform well.
If you’re putting all this effort into writing that amazing blog, it makes sense that you should put in equal effort in crafting a fantastic headline for your post. It should be short yet crafty, and be SEO-friendly at the same time.
You may fall in love with the blog you wrote. Nobody could blame you, after all, you created it, it’s yours. But does it serve a purpose for your audience as well?
If your content does not provide the answer your audience is looking for, it is highly unlikely they’ll turn to you for insight in the future. Ensure your content is right for your audience. To do this, you have to take the time to do content research.
If you want to get organic traffic to your blog, you must also ensure you’re using terms your audience is using to search Google. Write your blogs based on the keywords they’re using, and before you know it, you’ll see much more traffic to your site. Check out our own blog on how to optimize your content for SEO for more info on this one.
One of the things that helps blogs get closer to the top of Google search results is whether you’re producing consistent content.
Ensure you’re posting new blogs on a regular basis so that you can be more easily recognized as an authority on the subject you’re writing about. It might even be that your audience will skip Google altogether and go directly to your site!
Use Your Existing Audience
If you’re fortunate, you may already have a smattering of blog readers. Put them to work! Make sure you’re using a good call-to-action to get better results.
Urge your existing audience to share your blog posts with friends or on social media to expand your reach. Who knows? Perhaps your audience’s friends and social circle may even share your post even further!
Beyond leveraging your existing audience to increase your exposure, you could also look into professional help. Your Launch-built website may have come with access to a designer and copywriter, but Launch is unable to provide marketing services beyond that.
Luckily, we’re good friends with Siva, a digital marketing agency with plenty of experience in boosting your online presence. Reach out to Siva today to see how to increase traffic to your site.